THIS WILL BE A GAME-CHANGER FOR YOUR LOCAL BUSINESS!
A Claimed, Verified & Optimised Google Business Profile Can Get Your Local Business Ranked In The Map Pack In Search!
To be found in the Maps 3 Pack when customers are looking for you is priceless for a local business owner of a home improvement company or a contractor of home renovation and repair services in the residential and home services industry.
An optimised website can also give you a crucial ranking on the 1st page of search engines.
A Google Business Profile that is properly managed and optimised will crush traditional SEO even though a very similar set of rules are followed and applied.
Page Ranking
Google developed the Page Ranking System to rank pages in search based on the popularity of a site or page compared to other websites/pages. If your website appears on the first page, then it has a much greater chance of catching someone's interest than if it appears somewhere in the middle of page three. The ranking is determined by evaluating various factors.
Site Optimisation
When a business wants to improve its website's search engine ratings, effective SEO techniques must be implemented. These Search Engine Optimization techniques can help your site to rank higher than those of your competitors in the "organic" results section of search engines like Google, Bing and Yahoo! Call us today to see how we can help grow your business.
User Retention
For a local business to increase user/customer retention, an effective and powerful on-page and off-page analysis and strategy must be implemented. Now, customers will find you when they search for your product or service and it will show Google that your site is relevant, leading to more sales, happier returning customers as well as a higher ROI for your business.
Your Online Marketing Strategy, Is One Of The Most Important Discisions You Will Ever Make In Your Business!
Are you looking for the “Best SEO Expert near me” for your Local Residential Services Business?
Imagine this...
...your company website (for this example let’s say you provide solar power) is stuck on page 6 of Google for years now.
Electricity is becoming more expensive by the day and hundreds of homeowners are searching online for the best solar energy company in town to start saving on their electricity bill.
The PROBLEM is, they cannot use your service or product Why? They do not know you even exist because your site is stuck on page six. YOUR COMPETITION WIN!
However, since working with Optimise Search for only four months your business now shows up on page 1 of Google as well as in the MAPS Local 3 Pack.
Result: Homeowners who want to save on their electricity bill find you instantly. With an easy click your phone rings – BOOM – a new customer on the line! YOU WIN!
Optimise Search Digital Marketing Service with a focus on SEO can help you dominate the competition in the location where you deliver your services...
Why You Need To Partner with Optimise Search As Your Preferred SEO Services Company
When local business owners need help with their online strategies, they are increasingly looking for the best SEO consultant.
As your SEO specialist we pride ourselves on rendering professional SEO services. Services that will help your organic search engine marketing strategy, get your local business on the 1st page of search.
Today, more than ever, you need an effective organic and paid digital marketing strategy to grow your business.
How do you grow your business? By being on page one and in the Top-3 of the Google Map Pack. New customers will find easily when they search for your service, which will subsequently skyrocket your revenue significantly and ultimately make your business more profitable. All this happens organically.
We achieve this with powerful lead generation strategies and result driven SEO campaigns. This is the benefits of SEO for small business.
From our George location, we offer SEO and online marketing services for local businesses in the whole of the Western Cape focusing on the Garden Route as well as the Cape Town metro and other big cities like
Johannesburg (Gauteng), Pretoria (Tswane), Durban, Gqeberha (Port Elizabeth), Bloemfontein, Kimberley, and all across South Africa where ever local businesses is in need of our expert services and help. Hell yeh, we even help local businesses around the world…
Before we look at what search engine optimisation and online marketing strategies are, let’s look at what we at Optimise Search as a SEO service provider and marketing firm will offer you.
Our Services
Optimise Search Offer These Services
SEO
Optimization
We analyse your website's on-page and off-page key points to optimise your ranking position in search focusing on quantity of traffic, quality of traffic and organic results
ChatBot
Services
Almost 73% of customers find live chat the most satisfactory form of communication with a company.
LOCAL
SEO
Optimise your visibility in local search by ensuring your Google Business Profile - GBP is Claimed, Verified and Optimised to ensure your place in the top 3 of the MAPS ranking
Competitive
Analisys
Winning with online marketing requires you to know the landscape, who your competitors are and how you stack up
WEB DESIGN
Consulting
Evaluate your website and make recommendations and changes to ensure you are found online, convert visitors into paying customers and grow your business
Strategic
Consulting
Evaluate your online real estate, make recommendations and changes to ensure you have a winning strategy
You Need A Strong Online Presence... That Is The Reality Today!
It does not matter what service you render in the Home Services Industry, from being a plumber, electrician, builder, roofing specialist to a
landscaping contractor, you will no doubt benefit from being on the first page of Google for your service or product.
To partner with the best SEO company is a crucial step in growing your home services business or any SMME/MSME for that matter.
The reality today, after the events of 2020, is that everyone’s getting online. Today, like never before, your business needs a strong online presence and people need to be aware of your brand and service.
As a local business owner, you want a constant flow of calls from customers as well as website visitors who are in need of your service on a daily basis, month to month.
The challenge however is, how will they find you?
They only find you or your website if you are on the 1st page of search engine platforms or when they connect with you on social media platforms.
Effective local search engine optimisation will be a game-changer to enable potential customers to find your service or product when they search online.
Optimise Search are ready and qualified to put your business in front of real customers the very minute they need and search for what you offer them.
Click on "Learn More About Us" to find out more about the owner and this boutique digital marketing agency.
Our SEO Services for local businesses is geared to make you visible to your customers. Let’s look at what and how we do it?
It is tough out there, I know!
I’ve been in SMME’s for the last 20 years. As a small business, we understand marketing spend has to deliver a ROI.
As the best local SEO Company, we make sure that the budget you entrust to us is directed at helping you drive more leads and grow your business. We really want you to succeed - because we actually care!
We want to present your business to your clients in the most positive light with small business SEO services that actually work.
A pretty looking website is NOT enough to bring visitors that might become customers. Your site can be the prettiest out there but if not optimised right, no one will ever find it.
Read on to learn about the proven SEO marketing strategies that will take your business to the first page of google as well as in the Google 3-pack ranking in your Google Business Profile listing. The result is, more leads, more customers, more sales, more profit!
Optimise Search, as your Local SEO specialist,
strive to put you in front of new customers and turn them into red hot customers, ready to buy your service or product.
As your Local SEO Agency, we believe we need to evaluate, fix and implement the basics that will give your online business longevity for years to come!
When the basics work well and you have a solid foundation, we can then implement other online marketing strategies such as social media marketing, paid advertising and more.
BUT if your customers do not know you exist and are able to find you nothing else matters. You need a strong online presence today more than ever before!
What We Do To Make You Visible
- Make sure we know your target market and niche
- this allows us to formulate a strategy to help improve your site's traffic and search engine rankings so you can beat your competition
- Review your website rankings
- Make sure we power it up so your ideal customer can find you
- We'll make sure we understand your business goals
- what you ultimately want to achieve in your business
- Evaluate and improve your website
- make sure your website and website structure is compliant with the latest google algorithm updates
- make sure pages are indexed properly
- make sure site codes are up to date so that search engine "spiders" can crawl your site and index its contents correctly
- Audit website load speeds and test mobile effectiveness
- make sure it loads and run at an optimum level
- Google reward effective mobile sites
- Build top-quality, safe and powerful backlinks
- backlinks from external sites that are relevant to your niche as well as the keywords you want to dominate for
- Make sure your website is keyword optimized
- your ideal customer will then find you when they look for you
- Google Business Profile (GMB)
- make sure your Google Business Profile (GMB Listing) is claimed, verified and optimised
- help with your online reputation and reviews
- Make sure your Unique Selling Proposition and Calls to Action is effective to enable more client/customer conversions
- Report results regularly
- show how SEO is putting your business and website on the first page of search engines
Google My Business SEO, as it was previously known, will put you on the map in your local area!
One of the first steps is to secure and claim your free Google Business Profile - previously your GMB account!
Local SEO marketing will no doubt drive targeted traffic to your business and have a positive impact on your ROI.
Small business SEO for local businesses will improve your visibility in search, increase sales, and ultimately increase profit.
Therefore, local business owners need to make sure, as a matter of top priority, to claim and optimize their Google Business Profile (GMB) listing.
This is crucial if you want to be found by your customers locally and be visible in the google map pack. Local search SEO is the foundation of your local search marketing efforts.
To submit your business you’ll need a google or gmail account, visit https://business.google.com.
We, at Optimise Search, will make sure through our google business profile services that your listing is claimed and see where you are ranked
by using google my business ranking checker amongst other legitimate techniques and processes.
The quality and quantity of Google Maps Reviews matters a lot.
This is one of the most important ranking factors and shows that people trust you and your business.
The owner of a local business must always ask!
How can I get good google reviews for my business?
A very powerful marketing tool you can use to your advantage that will ensure you beat your competition is definitely the Google Customer Reviews feature.
What Makes Optimise Search Stand Out?
Targeted Strategies
We make sure the message we send out really represent you and your business. Focus on strategies that attract your customers and position you as the leader in your industry. This will give you the edge over your competitors
Regular Reporting
We regularly provide you with detailed reports so you always know where you stand. It is all about your business and your success. Our reporting is transparent – it’s not just info on a piece of paper - nothing is hidden
Customer Service
At Optimise Search - We answer the phone and respond to your emails! There is nothing worse than a marketing company/agency that does not pick up the phone or respond to your emails. We'll always come back to you...
Knowledge, Experience & Expertise
With more than 20 years of experience in the Home Service industry, I understand your challenges. Combine that with more than 10 years in the online space I have seen and learned a lot which put me in a great position to help your business succeed online!
Can You Get Affordable SEO Services For Your Business?
I can imagine what you’re thinking… What is all this going to cost?
Affordable small business SEO is difficult to define but we know that as a local small to medium business, budget and marketing spend is critical factors.
When you think of affordable SEO for small business, you must think of it as a long-term investment and not a product as such.
The ROI on your investment will outway the cost in the long run and the advantage of beating your competition in your niche is priceless.
As an affordable SEO agency, we can help you yield those returns on investment.
Looking for Cheap SEO Services can be a big mistake
As the saying goes “You get what you pay for” We make sure you get more value than you pay for when you buy SEO services.
I’m sure you think that your service or product is the best out there - because you believe you are the best at what you do?
As a proud owner you don’t want customers to perceive your service as cheap. NO, you want them to see the value and that what they pay for is the best out there?
We at Optimise Search don’t do cheap SEO packages but focus on evaluating your business to be clear on what you need from the best SEO company and determine affordable SEO packages to achieve your desired results!
SEO Pricing can differ depending on what’s included in the service
The SEO cost will depend on a few factors
- For starters, what will you need from a SEO service provider
- Who’s your competition and who is your ideal customer?
Have Questions?
Let's look at some questions about the services we offer regarding digital and search marketing
Frequently Asked Questions about SEO
Search engine optimization or SEO in short is the process of optimising your website for the search engine platforms like Google, Bing Yahoo and DuckDuckGo.
When you’re potential customers type keyword terms into the search engine that is specific to your company, service or product, they will find you because you show up before your competitors on the first page?
The info people type in search get arranged by search engines using algorithms. There is a good chance that if your site’s content is relevant to the search terms, you most likely will rank higher than your competition.
It’s about the quality and the quantity of the content. The main factors Google look at is:
- Are the keywords relevant
- Does your site load fast – when load times are slow people click away
- Your site’s mobile compatibility with different devices
People on google almost always click on websites they find on the first page of a search engine – usually the ones that are in the top 3. The majority of people never go further than page one.
This is why it’s important to implement a solid SEO strategy to make sure clients find you on the first page and ideally in the top 3 results.
When your site is checked by the search engines there are a few factors they evaluate. They look at your on-page as well as off-page optimisation.
On-Page is all about what’s on your website, like:
- content,
- formatting,
- images and videos
- the load speed of your site
- the user experience and relevancy, and more…
Off-page is about elements that are not on your website, like:
- backlinks,
- social media,
- blogs,
- articles and more…
Backlinks connect your site to other authority and information sites that relate to your niche or industry and is also referred to as external links or incoming links. This is your off-page SEO. Can be very powerful when implemented correctly!
Link building is very important to get your site ranked for organic searches that relate to your business.
It is simply when other sites link back to your site. One needs to focus on quality and relevant links to and from relevant and high-quality sites.
Local SEO Frequently Asked Questions
As a local business, you need to be visible for geographically-related searches.
Local search engine optimisation is the process that makes this possible as well as get you in Google’s local 3-pack or map listings.
This also increases your online visibility, generate organic traffic to your site, put you in front of your customers and increase leads and sales.
The phone book is out and online search is in.
When looking for a local business, 82% of smartphone users use search engines to find the business or service they need. Actually, more than half of all total search queries have local intent.
SEO is definitely a long term strategy and is more a marathon than a sprint. Seeing ranking improvements varies from site to site, but one can have results in a relatively short period of time.
This however is dependent on a few factors like your niche, the quality and quantity of the content you create and the size of your site. How strong or weak your domain authority is will also have an effect.
Your competition also plays a role here and how fast you see the effects is very much dependent on the competition within the industry you operate in.
Results might take longer in a metropolitan area like Cape Town than in a medium-sized location like Bloemfontein.
Ranking on page 1 in the SERP’s (search engine results page) for a large city can take anything from 6 to 12 months.
Generally speaking, results for a small to medium-sized city or area can take around 3 to 6 months.
You need to look at hiring a local SEO firm when the following applies to your business.
- Your business needs local customers for the sale of your service or product
- When your business serves a specific area like a town, city or metro
- When you want leads and sales within the specific locations you serve
- You have offices and or provide services in more than one city but not nationally.
- You want to optimise and secure relevant business listings such as Google Maps, Google Business Profile and other online business directories for your specific niche.
It’s a free tool for businesses to manage their online presence across Google, as well as in Search and Maps.
Google Business Profile is in essence your Business Profile in Google. But, merely creating a profile does not give you management capabilities over it. To gain management over your profile you must create a free Google Business Profile account. Previously known as a Google My Business profile or listing.
To help customers find your business, and to tell them your story, you must create your GBP (GMB), verify it and optimise it by editing your business information amongst other things.
This will help your local customers to find your business. Now you can tell them your story by optimising your listing and profile.
The local 3-Pack or Google Map Pack gets the majority of clicks.
A 3-pack is a cluster of businesses that rank together in the google search result that’s usually focused on local geography or geographic region.
It’s generally focused on local businesses or small businesses near me that wants to do business with their ideal customers for the specific service they offer.
Map Pack rankings have different ranking signals from the rest of organic search results.
To make sure you rank, you need your local address and business info which they call local SEO as NAPs. NAP stands for Name, Address and Phone number.
The great thing about this is that they include a map at the top with red pin indicators of where your business is located. The ability to click into the business to get more information about the business, the phone number and importantly to see reviews is a great asset to have.
Digital Marketing FAQ's
You should focus on google first for reviews. Positive reviews will help you to rank at the top of Google local search by getting the attention from the relevant people.
When your customers are happy, ask them to write a review! Your goal should be to have more positive reviews than your competition.
When it comes to the effect of reviews on your business you want 5 stars from your customers that show how positive they are about your offering.
- Google review stats show that 59% of consumers use the google review platform to read reviews,
- 54 percent read at least four reviews before they decide on if they will buy a product or make use of a service
A digital marketing strategy for your business can be seen as a plan that helps your business reach specific goals through carefully deciding on appropriate channels online,
- Paid ads: Facebook PPC or Google PPC
- Earned media:
- such as promotions
- dedicated PR campaigns
- building of relationships
- consumer-generated videos etc.
- Owned media such as websites, newsletters, catalogues, and blogs
- Social media can be seen as owned and earned media.
- Organic results or organic social media such as
- free content (stories, videos, posts, memes)
Short answer, Yes you’ll definitely need one.
As part of one's total marketing strategy, a few options need some thought:
- Chatbot or Automated Chat Marketing like Facebook Messenger or one on your website to create a unique customer experience - UI
- Content marketing was always and will always be a prominent form of marketing – SEO form the backbone of your strategies going forward
- Create a community of loyal followers by authentic engagement
- Establish relevant social real estate like profiles, pages and groups…